Consumers often make unplanned online purchase spontaneously and intuitively after being exposed to stimulating cues, like price promotion, advertisement of limited offer and attractive product appearance. Prior studies suggested that 30–50% of all retail sales are from impulse purchase while almost 90% of consumers make purchase on impulse occasionally. In particular, approximately 40% of all the money spent on e-commerce…
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In recent years there has been a lot of buzz about two important ways to understand communities and their behaviour through what they do online, and through where they go. In our research we have identified evidence that these two are strongly linked, and we identify a set of fundamental driving forces that shape our behaviour and movement. Two ways…
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Public displays offer communities a window to information. But they also offer researchers a window into understanding communities. Over the past few years, research at the University of Oulu led by the Ubioulu consortium has investigated a number of ways in which public displays can be more than just “displays”. In this article we summarise some of our most exciting…
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We have developed multiple tools to visualise and analyse urban mobility on a city scale (links to live demos at the end of the post). Tools to visualise urban mobility In our work we engaged with the city of Oulu’s traffic control centre responsible for day-to-day traffic management, but also with the environmental agency responsible for long-term transport planning in…
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