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[bibtex key=Visuri:ConferenceOnHumanFactorsInComputingSystems:2017,Goncalves:26ThInternationalWorldWideWebConference:2017,Goncalves:Cscw:2016,Sarsenbayeva:ProceedingsOfThe2016AcmConferenceOn:2016,Kostakos:ProceedingsOfThe2016AcmConferenceOn:2016,Luo:ProceedingsOfThe2016AcmConferenceOn:2016]

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Why we share personal information online

“People should help those who help them” – Alvin Gouldner * Gouldner, a social scientist, was not laying out a moral commandment in the above statement, but rather referring to the demand made by a fundamental social norm, one that is subscribed by all human societies known to us – the norm of reciprocity. This is a unwritten, unspoken “rule”…

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