Projects

Does group shopping involve impulse purchases?

Consumers often make unplanned online purchase spontaneously and intuitively after being exposed to stimulating cues, like price promotion, advertisement of limited offer and attractive product appearance. Prior studies suggested that 30–50% of all retail sales are from impulse purchase while almost 90% of consumers make purchase on impulse occasionally. In particular, approximately 40% of all the money spent on e-commerce…

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Studying communities through public displays

Public displays offer communities a window to information. But they also offer researchers a window into understanding communities. Over the past few years, research at the University of Oulu led by the Ubioulu consortium has investigated a number of ways in which public displays can be more than just “displays”. In this article we summarise some of our most exciting…

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